This white paper emphasizes the importance of a unified data management strategy to drive efficiency, agility, and innovation. With big data, mergers, and digital demands, enterprises need harmonized systems to improve decision-making and productivity. Survey findings show most firms are investing in data integration, quality, governance, and master data management solutions. Challenges include fragmented systems, unclear roles, and limited collaboration between IT and business. Best practices stress business-driven goals, governance, and incremental success rather than “boiling the ocean.” Collaboration ensures consistency, security, compliance, and long-term value.

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