NTT DATA highlights how Generative AI is revolutionizing marketing by enabling hyper-personalized content, real-time insights, immersive experiences, and cost efficiency. GenAI enhances customer journeys through intelligent assistants, predictive personalization, and dynamic content creation. It empowers brands like Coca-Cola and Nestlé to deliver tailored campaigns at scale. However, challenges include data privacy, legacy system integration, workforce readiness, and legal risks like copyright and misinformation. Success requires quality data, human oversight, ethical AI practices, and strategic deployment. NTT DATA envisions a future where GenAI and humans collaborate for innovative, sustainable marketing.

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