This whitepaper introduces Continuous User Experience Engineering (CUE²), a methodology developed by NTT DATA to integrate user feedback throughout the software lifecycle. Unlike traditional models, CUE² emphasizes empathy-driven design by involving users from strategy through implementation. Its framework is built on three phases: Inspire, focusing on strategy and automation; Ideate, translating goals into actionable requirements; and Implement, leveraging DevOps with continuous integration, testing, monitoring, and user feedback. Tools like Emotion Centric Observations (ECO) and Customer Friction Factor (CFF) capture real-time insights, ensuring software aligns with user needs. CUE² augments agile and DevOps practices to deliver sustainable, user-centered outcomes.

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