This paper introduces a framework for navigating evolving privacy laws and technology changes affecting healthcare professional (HCP) marketing. Consent At Scale is built on five pillars: broad coverage under a single privacy policy, physician-level data (PLD), consistent identity data, omnichannel consent, and futureproofing strategies. It highlights operational and legislative hurdles, including California’s CPRA and cookie deprecation, while emphasizing benefits such as higher ROI, personalized engagement, and reduced legal risk. By adopting a robust privacy-safe framework, organizations can sustain effective HCP engagement in a volatile data environment.

Join for free to read