White Paper

Choosing a CMS: The Ultimate Guide

Choosing a CMS: The Ultimate Guide

Pages 27 Pages

A successful CMS selection requires aligning tools with business goals, marketer needs, and IT demands. This guide breaks down CMS types—traditional, headless, hybrid—and deployment models like SaaS, PaaS, and on-premise. It compares all-in-one DXPs vs. best-of-breed stacks, outlines key features for marketers (personalization, localization, multisite) and developers (open APIs, security), and walks through vendor evaluation via RFPs, demos, and proofs-of-concept. It also covers implementation FAQs, partner selection, and long-term scalability to ensure your CMS meets evolving digital needs.

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