The paper details how sophisticated bots threaten e-commerce by inflating marketing costs, draining inventory, and compromising customer accounts. Retailers face retargeting and lead-generation fraud, which waste ad spend and damage data accuracy, while scalper bots hoard limited products for resale at huge markups. Account takeovers and fake account creation further erode trust. HUMAN’s bot mitigation technology analyzes behavioral and contextual signals to distinguish real users from bots, protecting marketing integrity and inventory. By detecting over 10 trillion interactions weekly, HUMAN helps retailers reduce fraud losses and preserve customer confidence.

Join for free to read