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Bridging the Data Divide

Bridging the Data Divide

Warner Bros. Discovery
Pages 9 Pages

Warner Bros. Discovery's Q1 2025 whitepaper explores how its proprietary data clean room, integrated into its Olli ad tech platform and powered by its Audience Graph, enhances privacy-safe data collaboration. It boosts campaign performance with 3.2x better match rates, 67% more on-target impressions, and improved cross-platform reach and measurement. Integrated with partners like Snowflake and VideoAmp, it streamlines planning, activation, and attribution.

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