This white paper argues that perimeter-based defenses are outdated as data spreads across SaaS, IaaS, endpoints, and collaboration tools. It stresses a people-centric model, where users and their behavior are the new perimeter. Proofpoint highlights the convergence of DLP, DSPM, and ITM, integrated with behavioral analytics, to deliver context-aware protections. The report emphasizes unified visibility into data movement across environments, adaptive controls to prevent exfiltration, and oversight of generative AI. By correlating identity, privilege, and sensitive content, enterprises can build resilient, compliance-ready defenses that support productivity in hybrid and cloud-first ecosystems.

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