Aktana’s whitepaper presents a best-in-class, AI-driven product launch model for Life Sciences firms. It emphasizes AI-powered market insights, omnichannel engagement, cross-functional coordination, and real-time data use. Key strategies include dynamic HCP segmentation, stakeholder advocacy, clinical trial optimization, and adaptive marketing. The model supports pre-launch planning, launch execution, post-launch optimization, and portfolio-level orchestration. A centralized hub ensures consistent messaging, while AI tools drive personalization, resource flexibility, and continuous learning to improve success and scalability across multiple launches.

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