This joint perspective from PwC and Workday outlines how digital transformation is reshaping the banking industry beyond customer experience. Post-pandemic, banks are strategically investing in cloud-based technologies to drive agility, resilience, and smarter decision-making. By modernizing legacy systems and leveraging tools like predictive planning and machine learning, finance teams can shift from transactional tasks to strategic leadership. Even smaller banks are turning to the cloud to compete with larger institutions and nimble fintechs. The message is clear: banks must continuously assess where they can win and evolve their strategies in a fast-changing environment.

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