Jordan Jewell's "Back to the Future: Digital Commerce in 2026" predicts major shifts in ecommerce, emphasizing trust, digital-first retail, marketplace and AI growth, and video shopping. Consumers will favor transparent, ethical brands, leading to over 20% of commerce displaying sustainability info. Marketplaces will dominate 70% of transactions, necessitating a marketplace strategy for success. Retail will innovate with "just walk out" tech and autonomous delivery, with AI enhancing customer experiences. Video will become a primary shopping medium, making digital engagement crucial.

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