Autotrader's 2023 Lead Quality Whitepaper examines factors influencing lead quality in the automotive industry. It emphasizes the importance of data accuracy, customer engagement, and timely follow-ups in enhancing lead quality. By leveraging advanced analytics and CRM tools, dealerships can improve lead conversion rates and maximize ROI. The whitepaper underscores the significance of prioritizing lead quality over quantity to drive success in automotive sales and marketing efforts.

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