This white paper explores the rise of automotive data as vehicles evolve into connected data hubs. It outlines how OEMs, suppliers, and brokers collect and monetize data for uses like usage-based insurance, fleet management, predictive maintenance, targeted ads, and subscription services. The report warns that unsecured APIs and open MQTT servers expose sensitive information, enabling driver profiling, location tracking, and potential cyberattacks. Middleware APIs expand opportunities but also broaden attack surfaces. To balance innovation with trust, the paper urges stronger cybersecurity, secure data handling, and regulatory clarity to safeguard privacy and ensure sustainable monetization.

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