This white paper emphasizes that effective data security requires visibility into both user behavior and content across email, cloud apps, endpoints, and collaboration platforms. Insider threats—whether malicious, negligent, or compromised—pose the greatest risk. Proofpoint’s Information Protection suite correlates behavioral signals with content classification, providing context to risky actions like mass downloads, unauthorized sharing, or policy violations. Automated controls, forensic insights, and machine learning reduce false positives while enabling rapid response. By uniting user-centric analytics with DLP, organizations can defend sensitive data while maintaining compliance and productivity.

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