Effective sales teams leverage the natural strengths of diverse personality styles—Blue (Relator), Gold (Director), Green (Detective), and Orange (Activator)—to enhance performance. Each style excels in different roles, from relationship-building to problem-solving and action-driven sales. Sales leaders must align their team's strengths with the appropriate positions, such as SDR, Account Executive, or Sales Executive. Focusing on these strengths and fostering a relationship-based sales culture boosts motivation and productivity, leading to higher performance and long-term success​.

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