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Adapt to Thrive: Evolving Customer Experience in the Face of a Pandemic

Adapt to Thrive: Evolving Customer Experience in the Face of a Pandemic

Pages 12 Pages

Adapt to Thrive: Evolving Customer Experience in the Face of a Pandemic How Customer Identity Supports Rapid Digital TransformationsCOVID-19’s Long-term CX Impact Current state of the customer experience A pandemic-driven sea change CX challenges during COVID-19 Customer needs across industries Three ways modern identity speeds digital transformation 1. Expedite time-to-market for net-new applications 2. Increase scalability for new and existing applications 3. Optimize customer experiences over time Increase agility to meet constantly evolving customer expectations Table of Contents 3 4 5 5 8 8 9 10 11COVID-19’s Long-term CX Impact 3 Current state of the customer experience The COVID-19 pandemic introduced massive changes to customer experience (CX) across all industries. Macro trends

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