The whitepaper explains how organizations can accelerate ROI through generative AI by following best practices across its lifecycle. It defines generative AI as a technology that creates humanlike content using neural networks and highlights its ability to enhance productivity, reduce costs, and improve employee and customer experiences. The lifecycle involves identifying business challenges, selecting suitable models, engineering and training them, and continuously monitoring performance. Ethical use, scalability, privacy, and compliance are emphasized. It also outlines practical use cases across business functions, from finance to marketing, and showcases Insight’s approach to deploying secure, efficient AI solutions.

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