This IDC white paper, sponsored by Google Cloud, outlines the benefits of adopting built-in observability tools for public cloud environments. Survey findings show 69% of IT leaders trust cloud providers to build better monitoring tools, with 82% satisfied using them. Advantages include improved troubleshooting, cost control, and service reliability through unified metrics, logs, and traces. Effective SLOs help align performance targets with user needs, reduce downtime, and boost productivity. Future trends point to broader adoption, integrated security insights, and cross-team collaboration to maximize ROI and deliver high-quality digital experiences.

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