Millennials are all grown up and making their numbers known. Comprised of those born between 1981 and 1996, they became the largest generation in the labor force in 2016 —35 percent compared to 33 percent for Gen Xers. And in 2019, they’re expected to surpass Baby Boomers as the nation’s largest living adult generation. The youngest Millennials are inching closer to their mid-20s — when they can no longer remain on their parents’ health insurance plan — and the oldest are nearing 40 — an age where health challenges generally begin to increase. But no matter their age, all Millennials expect healthcare providers to adjust their medical marketing plans.

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