Passwordless authentication verifies users without traditional passwords, using methods like biometrics, magic links, or device‑based prompts. This approach removes the friction and security risks tied to weak or reused passwords, creating faster and safer login experiences. By eliminating guessable credentials, it reduces attack vectors such as credential stuffing and phishing. Passwordless methods improve customer trust, streamline access, and can increase conversion rates by offering a seamless, secure authentication flow that aligns with modern digital experience expectations.

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