Healthcare organizations are rapidly adopting digital, patient‑centered care, accelerated by virtual care expansion and SMART on FHIR requirements from the 21st Century Cures Act. As competition grows and consumers become more willing to use tech‑driven healthcare, digital experience quality now strongly influences patient loyalty. Passwordless authentication helps increase digital health adoption by removing friction, reducing abandonment, and strengthening security. With many patients switching providers due to poor digital interactions, passwordless solutions offer faster, safer access to care platforms while supporting compliance and improving patient satisfaction across digital touchpoints.

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