Modern IT environments face mounting pressure from rapid data growth, increasing ransomware attacks, regulatory demands, and cloud adoption. This white paper, featuring insights from Forrester Research, highlights five key data protection trends shaping enterprise strategies. Topics include the shift from capital-intensive backup infrastructure to cloud-based consumption models, the need for unified visibility across multiple tools, and the growing importance of recoverability assurance. It explores challenges such as securing backup infrastructure, validating clean recovery points, and coordinating IT and security teams during incidents. The paper underscores how cloud-based backup and recovery reduce cost and complexity while improving resilience, governance, and recovery confidence in i

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