A Digital T ransformation Report: 5 Emerging Trends in the Retail Industry“Thanks to these hyper-engaging online shopping experiences, customers are demanding the same sort of frictionless experience from traditional retailers. ... It can be very difficult to adapt, but adapting is critical to their survival. ” —Erica DeMeerleer, retail industry expert at Smartsheet ©2019. All Rights Reserved Smartsheet Inc. 1 www.smartsheet.com/retail Radically Rethinking an Industry In many industries, the impact of digital technology is still in its infancy. In retail, however, digital is already fuelling enormous change. New technologies are continually redefining processes, creating efficiencies, and improving customer experiences, significantly boosting the bottom line for re

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