The Software Group white paper identifies ten drivers for launching a mobile wallet, showing how COVID-19 and digital adoption have accelerated demand. Mobile wallets differentiate brands, engage younger customers, and enable super-app ecosystems with third-party services. They boost revenue through higher card use, subscriptions, data monetization, and marketplace models. Wallets aid acquisition with seamless onboarding, extend financial inclusion via low-cost accounts, and support digital bank launches. They reduce cash-handling fraud, cut costs with QR/NFC payments, and expand merchant networks through loyalty, rewards, and targeted offers. A robust, API-led platform ensures fast deployment, integration, and future-proof scalability.

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