The iMotions Enablement Services team helped a group of film researchers gather better data about audiences’ emotional responses to trailers
The iMotions Enablement Services team helped a group of film researchers gather better data about audiences’ emotional responses to trailers
Dan Schönemann and Morten Thomsen sought out the iMotions Enablement Services team when they wanted to gather better audience data on movie trailers for a collaborative project involving Nordisk Film, The Danish Broadcasting Corporation, The Danish Film Institute, and Biografklub Danmark. By using Galvanic Skin Response to test trailers, iMotions helped them push beyond relying on how audiences think they react to trailers, to discovering how they actually respond emotionally.
