This vendor sheet describes Rich Communication Services (RCS) as the next evolution of mobile messaging, enabling businesses to engage customers with rich, branded, and interactive experiences. RCS supports high-resolution images, GIFs, PDFs, video, chatbots, suggested replies, and suggested actions, eliminating MMS limitations. It is designed for alerts, reminders, notifications, OTPs, and automated messaging directly from applications or websites. Key benefits include higher engagement, improved click-through rates, verified branded sender identities, and accurate delivery and read receipts. RCS also supports message templates, advanced phone number cleansing, and secure MFA workflows. With direct-to-carrier routing and global reach, RCS delivers trusted, measurable, and conversational m

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