A major medical device manufacturer faced reporting issues after multiple acquisitions left it with fragmented customer data and poor visibility into key accounts. Partnering with IQVIA and ValueCentric, the company integrated OneKey attributes with tracing and rebate data through ValueTrak, creating a clean, unified customer master. This provided near real-time dashboards and actionable insights into IDNs, GPOs, and health systems. The integration improved visibility, enabled better sales targeting, and exposed competitive disadvantages in contracting. As a result, the company reduced costs, reallocated field resources effectively, and drove measurable sales growth and ROI.

Join for free to read