Media and entertainment companies face mounting challenges with complex data, shifting consumer behaviors, and pressure from streaming competition. Fivetran and Google Cloud address these by centralizing disparate data in BigQuery and enabling AI and ML-driven insights. With automated pipelines, low-latency CDC, and scalable infrastructure, companies can build real-time 360-degree customer views, personalize recommendations, and optimize acquisition and retention strategies. Case studies like GroupM show faster, more reliable access to marketing data, saving 75 hours per month and improving campaign insights. Together, Fivetran and Google Cloud empower M\&E firms to innovate, monetize, and scale efficiently.

Join for free to read