This brief introduces Proofpoint Adaptive Email DLP, which complements traditional rule-based DLP by analyzing context and user behavior. Using AI and the Nexus Relationship Graph, it prevents misdirected emails, misattached files, and malicious exfiltration attempts. In 2024 alone, it blocked more than 1.1 million exfiltration emails and 160,000 misdirected messages. Real-time user coaching helps reduce errors while maintaining compliance with GDPR and CCPA. By integrating adaptive and traditional methods, organizations achieve layered protection, reduced operational costs, and stronger resilience against human-driven data loss.

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