This document details how Proofpoint Adaptive Email DLP prevents data loss by augmenting rules-based DLP with AI. While rules catch known sensitive data, most breaches stem from misdirected emails, misattached files, or insider exfiltration. Adaptive DLP uses behavioral AI, relationship graphs, and content inspection to flag anomalies and block risky actions in real time. It also provides user coaching to raise awareness and reduce errors. Benefits include GDPR/CCPA compliance, reduced breach costs, and stronger insider risk protection, ensuring data stays secure across email channels.

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