Cisco Meraki Location Analytics enables multi-site analysis and reporting of users with WiFi devices, delivering deep insights into foot traffic and location-based behavior. Its cloud-managed wireless access points detect presence via probe requests from smartphones, laptops, and tablets, exporting data to the Meraki cloud for real-time, in-depth processing. Intuitive, customizable graphs reveal trends like foot traffic by time of day, new vs. repeat visitors, dwell time, capture rates for retail outlets, and hotspot efficiency. Cisco Meraki software transforms raw signals into actionable intelligence, empowering businesses with precise visitor analytics to optimize layouts, marketing, and operations for maximum engagement and revenue.

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