This datasheet introduces Alteryx Location and Business Insights, which provide prepackaged, trusted datasets that enrich internal data with geographic, demographic, consumer, and business context. It explains how organizations can quickly combine internal data with external location and behavioral data using drag-and-drop tools, eliminating the need for complex sourcing or licensing. Location Insights enable mapping, address standardization, drive-time analysis, and service area modeling, while Business Insights offer deep customer segmentation using data from millions of consumers, households, and businesses. The datasheet highlights use cases in site selection, marketing optimization, risk mitigation, and customer profiling. By embedding real-world context into analytics workflows, Alte

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