Java powers key retail and e‑commerce systems, enabling smoother online transactions, better in‑store experiences, and faster development of customer‑facing applications across cloud and on‑prem environments. But performance issues in Java applications can quickly hurt conversion rates, average order values, recommendations, loyalty, and customer acquisition costs—while also increasing cloud spend. Relying on standard OpenJDK often leads to problems such as poor performance during unexpected traffic spikes, overprovisioning during peak seasons or promotions, and reduced effectiveness of real‑time features like dynamic recommendations, all of which can negatively impact revenue and user experience.

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