Fivetran’s History Mode allows teams to capture and retain historical versions of data, preserving every change to records for complete visibility over time. Activated per table, it uses the Type 2 Slowly Changing Dimension format to maintain full history, enabling trend analysis and point-in-time insights. This supports comprehensive historical analysis of operations, customer behavior, and market shifts. It also enhances product and feature tracking by monitoring user interactions over time, helping optimize development and user experience. Additionally, it tracks user journeys across touchpoints to improve workflows, order funnels, engagement, and conversion rates.

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