Demandbase’s Data Integrity solution enhances CRM and marketing automation system efficiency by ensuring data is clean, complete, and up-to-date. It offers real-time, scheduled, and one-time enrichment of records using Demandbase’s third-party data, reducing manual cleanup and boosting sales and marketing effectiveness. By identifying duplicate records through Demandbase’s proprietary identity graph, automatically filling missing firmographic and contact details, and keeping data accurate with ongoing enrichment and email validation, Demandbase transforms dirty CRM data into a valuable revenue asset.

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