This fact sheet details IQVIA’s Customer Demographics Tier 3 module, which helps Canadian pharmacies use patient demographics to optimize strategies. Going beyond Rx volumes, it adds age and gender analysis to better understand patient groups, identify growth opportunities, and tailor promotions. Benefits include segmentation, quantification of performance drivers, diagnosis of therapy-specific trends, and strategic program formulation. Pharmacies can pinpoint underperforming groups, measure true market potential, and track promotional impact, strengthening patient relationships and driving differentiation in a competitive, commodity-like marketplace.

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