This cheat sheet explains how Fivetran’s Google Analytics 4 connector ensures seamless reporting as GA4 replaces Universal Analytics, which sunsets in 2023 for standard properties and 2024 for 360 properties. Unlike UA’s session-based model, GA4 tracks event-based interactions, offering more flexible, cross-platform reporting with automatic, enhanced, recommended, and custom events. Benefits include richer schemas, up to 25 parameters per event, and new metrics like engagement rate and engaged sessions. Fivetran offers two connectors: GA4 for prebuilt and custom reports, and GA4 Export for raw event-level data from BigQuery, enabling granular analysis and retargeting.

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