This cheat sheet explains how Fivetran’s Google Ads connector integrates advertising data for better customer acquisition insights. It supports metadata tables for campaign context, pre-built reports mirroring the Google Ads UI, and custom reports to retrieve curated data. Users can set customizable attribution windows from 1 to 90 days, unlike the default 30-day setting, to refine conversion tracking. Popular reports like CAMPAIGN_STATS, AD_STATS, and KEYWORD_STATS track clicks, conversions, and performance at multiple levels. By combining with other ad platforms, Fivetran enables cross-channel spend, click, and impression analysis, ensuring optimized marketing mix and streamlined analytics.

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