This cheat sheet explains how Fivetran’s Facebook Ads connector integrates data from Facebook and Instagram to track impressions, conversions, and engagement. It offers pre-built reports that mirror the Ads UI and custom reports for curated fields like post engagement. The connector supports granular queries across account, campaign, ad set, and ad levels, adapting to breakdowns and fields chosen. Popular reports include REACH_FREQUENCY, AD_CONVERSION, and DEMOGRAPHICS tables for audience insights. Despite iOS 14 limitations, the connector maintains flexibility. By combining with other ad platforms like Google, LinkedIn, and Twitter, Fivetran enables cross-channel analysis for optimized marketing mix.

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