Acquia helped marketers break free from the limitations of legacy Marketing Service Providers (MSPs) by offering the Acquia Customer Data Platform (CDP), a more agile and accessible solution. Unlike MSPs, which rely heavily on services and fragmented technologies, Acquia CDP provides direct, self-serve access to unified customer data, enabling marketers to gain rich insights and orchestrate personalized experiences across channels independently. This platform approach lowers costs, future-proofs marketing strategies, and accelerates ROI by empowering teams with scalable, integrated, and continuously evolving tools that enhance engagement and campaign effectiveness.

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