This fact sheet presents IQVIA’s AI-powered digital geomarketing, which uses real-time location data to target healthcare providers (HCPs) and patients with precise, timely mobile messages. Users who opt in can receive notifications about new therapies at clinics or hospitals, or direct promotions in specific regions. AI enhances this by analyzing browsing behavior to infer intent and refine audience segmentation. Benefits include precision targeting, cost-efficient resource allocation, behavioral insights, and time savings. The HCP journey spans selecting clinic locations, identifying devices, serving ads, driving engagement, and building loyalty.

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