Where AI ends and the human touch begins
Where AI ends and the human touch begins
KPMG's "Where AI ends and the human touch begins - Customer experience excellence 2025 United Arab Emirates" is a comprehensive publication exploring the evolving landscape of customer experience. This report investigates the crucial balance between leveraging artificial intelligence for efficiency and preserving the indispensable human element for authentic connection in the UAE by 2025. It offers strategic insights and blueprints for organizations aiming to optimize their customer journeys. The document highlights how businesses can integrate AI as a transformative tool while ensuring human interaction remains central to fostering loyalty and satisfaction. It's designed to guide leaders in designing future-proof customer experience models that successfully merge technological advancement
