This report explains how AI helps retailers keep pace with fast-changing consumer demands. Retailers use AI to predict demand, optimize pricing, and deliver personalized experiences. Key technologies include customer data clouds for 360-degree views, predictive analytics, machine learning for recommendations, and self-service analytics tools. AI-powered assistants guide store operations, supply chain decisions, and customer interactions. Generative AI supports chatbots and marketing content. Cloud platforms unify data, enabling faster, more accurate insights and automating next best actions. Together, these tools help retailers innovate, cut costs, and boost loyalty.

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