Report

Trusted Brands Report 2022

Trusted Brands Report 2022

Pages 12 Pages

This edition shows B2B trust becoming more experiential and value-driven. High-trust brands excel in purpose-driven messaging, personalization, consistency, and multi-channel engagement. Page visuals illustrate that trust correlates strongly with customer loyalty and purchase velocity. Employee experience and DEI visibility rise as trust factors. The report calls for brands to create unified experiences across digital, sales, and customer service touchpoints to build long-term credibility.

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