The Blueprint’s 2025 “Truth About Talent” report explores the evolving landscape of healthcare marketing, emphasizing its creative renaissance. Leaders reject stereotypes that healthcare is creatively limiting, instead highlighting its growing purpose-driven appeal, career flexibility, and opportunities for innovation. Key themes include embracing diverse and “squiggly” career paths, ethical use of AI, radical inclusion, work-life balance, and storytelling that challenges norms and addresses health inequities. With personal experiences often fueling passion, healthcare marketers are shaping a sector where creativity meets impact—redefining talent attraction and retention in an era of transformation.

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