Home

Report

The State of SaaS Customer Success Stories in 2023

The State of SaaS Customer Success Stories in 2023

Case Study Buddy
Pages 47 Pages

This 2023 report by Case Study Buddy analyzes how top 50 SaaS companies like Adobe, Zoom, and Salesforce create and use customer success stories. It benchmarks formats, content strategies, and visual practices across video and written assets. Key findings include the rise of HTML case studies, integrated video storytelling, and filters for findability. The report offers actionable recommendations for scaling credible, trust-building stories across the buyer journey.

Join for free to read

You Might Also Like


State of DevOps Report 2023
Case Study State of DevOps Report 2023
Google Cloud

B2B SaaS Sales Cycles in 2023: New Insights and Data
Report B2B SaaS Sales Cycles in 2023: New Insights and Data
Capchase

2023 State of the Workplace Productivity & Engagement Data Trends
Report 2023 State of the Workplace Productivity & Engagement Data…
ActivTrak

The State of Fashion: May 2023
White Paper The State of Fashion: May 2023
McKinsey & Company

More from Case Study Buddy


How Case Study Buddy helped Looop close 30% more sales with customer success stories
Case Study How Case Study Buddy helped Looop close 30% more sales with…
Case Study Buddy

How Case Study Buddy helped Rankings.io close $179,444 worth of deals in one month
Case Study How Case Study Buddy helped Rankings.io close $179,444 worth of…
Case Study Buddy

How Case Study Buddy helped Pingboard go from zero case studies to 10+
Case Study How Case Study Buddy helped Pingboard go from zero case studies…
Case Study Buddy
© 2025 Contentree.  All Rights Reserved   |   Privacy and Cookies   |   Legal   |   Do not sell my info