The 2024 Global Retail Investor Outlook shows retail investing is undergoing structural change, driven by diverse demographics, market volatility, tech innovation, and AI adoption. Investors are engaging earlier, seeking broader asset classes, and prioritizing affordability, transparency, and values alignment. Inflation and uncertainty push short-term goals, yet markets remain vital for wealth growth and inflation hedging. Platforms and products are evolving, while AI offers scalable personalization and efficiency but raises data and governance risks. Success depends on balancing innovation with education, protection, and trust to strengthen resilience and long-term growth.

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