The 2024 HG Insights report on the Google Cloud Platform (GCP) ecosystem highlights GCP’s strong revenue growth, hitting $33.1B with its most profitable quarter in Q4 2023. GCP now serves nearly 960,000 businesses, with 89.2% spending under $1K/month. Though third in market share behind AWS and Azure, GCP grew its customer base by 23% year-over-year. North America accounts for over half of its users, followed by EMEA and APAC. GCP distinguishes itself with a multi-model AI approach, including its own Gemini model, and maintains an 84% single-cloud user rate. Partners are central to AI implementation strategies.

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