The July 2022 Aite-Novarica report The Data Lakehouse: How Past Data Architectures Produced a New Paradigm by John Keddy and Eric Weisburg traces the evolution from production relational databases to enterprise data warehouses, data lakes, and ultimately the data lakehouse. It examines insurance industry interest in unstructured data technology, presents the lakehouse concept combining warehouse reliability with lake flexibility, and outlines implications by role. The report emphasizes how this architecture supports scalability, advanced analytics, and operational efficiency, offering a unified approach to managing structured and unstructured data.

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