The AWS Partner Opportunity highlights how cloud customers select and differentiate partners in a rapidly growing market. Certifications and specializations are key factors, with 87% of customers ranking them as a top selection criterion. Cost efficiency, cloud expertise, industry solutions, and sustainability also play a crucial role in decision-making. Partners can unlock up to $6.40 for every $1 of AWS sold by offering advisory, design, and managed services. Continuous learning and certification updates are expected, as 74% of customers review partner qualifications at least twice a year. The AWS partner economy is projected to grow 33% to $680.4 billion by 2025.

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